Photo: Kyrstine Edwards Charleston Charm giveaway. Click the picture to learn how to enter to win.
Back in October there was some buzz around the Holy City about HGTV doing a new reality show in Charleston. At the time, there was very little information as to what the name of the show would be, when it would air or what the focus would be. But, just mentioning reality TV lead to the collective groans of many Charlestonians who seem to be tainted by reality TV shows thanks to Southern Charm’s portrayal of Charleston.
However, according to a blog post by Krystine Serafin Edwards of Mount Pleasant last month, we now know the details of the new show. Although the show’s name, Charleston Charm, sounds like a direct sequel to Southern Charm, it’s nothing like it. Instead, think more of Chip and Joanna Gaines in the show Fixer Upper, but with a Charleston spin.
Krystine, who is a real estate agent, and her husband Ryan Edwards, co-owner of a build-design construction company, began flipping houses in Charleston nearly 12 years ago. Eventually, “flipping houses turned into selling a home to a client, putting together a high level renovation plan, and executing it with Sceltas, a construction company Ryan co-owns with James Arthur”, says Krystine in her blog post.
Early last year the Edwards’ work attracted the attention of a television production company who was interested in their business. After many Skype calls, they eventually got to a point where it was time to test the waters.
“They wanted to create a sizzle. We created it and sent it off. Well, they came back and said we had a pilot! I still remember the Skype call. My oldest had a fever, I was confused and tried to call Ryan on his cell to let him hear the exciting news. He couldn’t hear a word, and my oldest was about to throw up. I told them I had to call back because I was running to the doctors. Chaos!”
Once the pilot was a go, the Edward’s interviewed several young couples who were moving to Charleston and ended up choosing a young family moving from California. The one hour pilot episode will feature Krystine and her husband helping the couple select and renovate a new home while giving it a little Charleston Charm.
The California couple will have to decide between two historic downtown homes and one beachfront home. According to Krystine’s blog post, Charleston Charm premiers at 12 p.m. eastern time on Sunday, March 20th, on HGTV. If successful the pilot could turn into an HGTV series. There is also a Charleston Charm giveaway via Krystine Edwards Instagram. Visit her Charleston Charm giveaway page to learn more.
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